What is Digital PR, and Why Should Care Homes Use it?
What is digital PR and how can it help your care home?
Digital PR is a form of public relations that utilises digital platforms to create and maintain a positive image for a company, organisation, or brand.
In short, it involves leveraging digital channels such as social media, search engines, blogs, and online publications to reach out to customers, build relationships, and create a positive brand image.
In the care home industry, digital PR can be a powerful tool for building and maintaining a positive reputation, connecting with potential residents and their families, and keeping the public informed about the services and amenities offered by the care home.
Below are some of the key reasons care homes should be using digital PR:
Digital PR: Reaching a Wider Audience
Digital PR allows care homes to reach a wider audience than traditional PR methods, such as print and broadcast outlets.
With social media and online publications, it's possible to reach people who might not be familiar with the care home or who might not have considered it as an option before.
Ultimately, by utilising digital PR, care homes can reach a wider pool of potential residents and their families, as well as healthcare professionals and the wider community.
Building trust and credibility
One of the key benefits of digital PR is its ability to build trust and credibility with your audience.
Care homes can establish themselves as trusted experts in the industry, which can be a major advantage when looking to boost occupancy and recruitment.
In addition, by sharing informative content and engaging with their audience online, care environments can create and build a positive image that inspires confidence in their services and amenities.
Digital PR: Generating Leads
By creating engaging, SEO-driven content and using social media and other online platforms to promote it, digital PR can further help care homes to attract potential residents.
Furthermore, care homes can also use online advertising to target specific audiences and generate leads for their services.
Digital PR: Keeping the Public Informed
Digital PR is a great way for care homes to keep the public informed about their services and amenities, which can be done through using social media and online publications.
Having an online presence through the sharing of news and updates about their facilities, staff, and events, care homes can constantly keep the public informed about its offerings – helping to build on its reputation.
Managing Reputation
By monitoring social media and online reviews, care homes can respond to negative comments in a timely and professional manner.
This can help to mitigate any damage to the care home's reputation and demonstrate a commitment to providing quality care and service.
Digital PR is an essential tool for care homes looking to build and maintain a positive reputation, attract potential residents and their families, and keep the public informed about their services and amenities.
At Pic PR, we use digital PR in addition to social media, video and photography, copy and design to enhance our care clients’ online presence – driving traffic to their website and increasing conversion, whether that be occupancy or recruitment. Get in touch to find out how we can help elevate your digital presence.
Alternatively, why not read our previous blog to discover the value of digital PR beyond coverage and links?
