How to Stand Out in an Increasingly Competitive Industry
Care homes are vital in modern-day society.
Due to increased demand (people living longer, better healthcare, etc), the care industry has grown and become increasingly more competitive in recent years. This means that marketing your care home effectively is more crucial than ever before.
The best ways to market your care home may not always be obvious, but the team here at Care Home PR know how your care home can put its best foot forward when it comes to marketing.
Keep reading to find out more:
Who are you marketing your care home to?
It’s important to consider who your target audience are, before you begin funding or putting efforts into your new marketing strategy.
Care homes have two main target audiences; the resident who will be living in them, and the immediate family of the resident.
This means the care home needs to appeal equally to the resident, and their family, so they’re both satisfied and comfortable with the home.
Are you sharing your care home’s testimonials?
For prospective residents and their immediate family, one factor that could really affect their decision on whether to choose your care home, are the opinions of those who live in it or have family living in it.
This is why sharing positive reviews and experiences of your care home is so important. If your care home has lots of positive reviews, it will instantly be more appealing, and reassuring, to those considering it.
What makes your care home stand out?
Each care home is different and every care home has a unique set of staff and residents. This means that using these people to your advantage can be a great care home marketing tactic.
One way to do this is to find out the stories your residents and staff have to share. The residents in your care home will come from many different backgrounds and have a wide selection of life experiences.
These stories are often great tools for successful PR, as well as being a lovely way to showcase your care home’s residents, and reflect their lives in a positive way.
Are you utilising social media as part of your care home advertising?
In 2023, using social media as part of your care home marketing strategy is key.
As mentioned earlier, part of your target audience are the immediate families of your residents. This means their sons and daughters and grandchildren will be likely to search for your care home online, and on social media.
This makes it very important to showcase your care home positively across socials. You can do this by sharing photos and videos of your residents and staff enjoying events, and the great facilities your home has to offer.
Utilising these tips will give your care home marketing a boost, and if you’re looking for further help with care home marketing, we would love to help you out.
So, if you’re ready to find out what we can do for you, please get in touch with a member of our team.
Alternatively, why not read our previous blog to discover Why PR is the Most Valuable Marketing Tool for Care Homes
