Healthcare Services: Promoting Your Care Home
What is the importance of promoting your healthcare services?
When it comes to building your brand, increasing your occupancy and boosting your profits, PR has you covered – from planning campaigns to putting your name out there in the media.
In this blog, we’re exploring PR for healthcare services:
Healthcare Services: Building Your Brand
One of the most important aspects of building a successful business is creating a strong brand. Having a positive reputation and being well-known can lead to more enquiries – and, ultimately, more occupants.
At Pic PR, we can help you build your brand by offering media relations, campaigns, copy, social media, video and photography, helping you reach as many people as possible.
By managing the digital relationships you have with your current and prospective clients, a strong PR strategy can really help you build your brand.
Healthcare Services: PR Campaigns
A vital component in your healthcare services PR planning is executing some memorable, impactful and game-changing campaigns.
At Care Home PR, we research your brand (and your competitors) until we have an excellent understanding of your business. We then brainstorm campaign ideas, coming up with brilliant ways to promote your company and generate engagement across media and online platforms.
One of the most successful campaigns we’ve launched to date is Adopt a Grandparent; a campaign that went global – fast – and is now a successful charity in its own right.
Healthcare Services: Stamping Out the Negativity
Unfortunately, healthcare services don’t always get the positive press they deserve.
Following the pandemic, and entering the cost of living crisis, care homes are one of the worst-affected sectors. That’s why it’s more important than ever before for care homes to prove that they’re doing a fantastic job, and that residents are safe, happy and cared for.
A strong PR plan can help you promote the activities you’re doing in your home and community, from joining with local schools to fulfilling bucket list wishes, providing insight into the wonderful care you pride yourself on to the rest of the world.
Online Platforms
Whether it’s sending out a monthly newsletter, optimising your web copy, or drafting blogs, our Copy team can help your site rank on Google, as well as showcase all that your home has to offer.
Similarly, our social media team can share your highlights, advertise jobs, and increase immediate engagement for your home.
Our Video team can capture a host of beautiful moments, promising high-quality content to share across the website, social pages and to the media.
Finally, our PR team can plan and execute campaigns, create strong media relationships, and garner local and national media attention, helping to put your healthcare services in the spotlight.
For more information about how we can help you promote your healthcare services, please contact us.
